Technology Thresholds in Graphic Design Programs
AIGA/NASAD White Paper
I  N  T  E  R  A  C  T  I  V  E    D  E  S  I  G  N    F  O  R  U  M 
Issue 4   |   October 1999 (updated 8/00) 

Selected highlights from the AIGA/NASAD paper...

Ongoing acquisition of the latest hardware and software is a given, but it is not in itself sufficient...

The AIGA and NASAD believe that a four-year professional degree in graphic design is intended to produce far more than technical skill. Program development involves thoughtful choices about the proportion of technology instruction to problem-solving, visual studies, and theoretical issues... is assumed that graphic design students will view technology as a means for achieving human-centered communication goals.

...While some graphic designers specialize entirely in new media, most handle a mix of print and electronic work. In addition to the print-based competencies listed above, most undergraduate students will also be significantly more employable if they possess a rudimentary ability to:

  • Work in time-based multimedia
  • Design motion typography
  • Design information architecture, interfaces, and narratives for the Internet
  • Design time-based media in cross-disciplinary projects

Increasingly, graphic designers are involved in the design of computer interfaces and interactive media...Students expecting to concentrate on new media as professionals should have a command of these aspects of design and may complement their design experiences with courses in scripting and/or programming. For these students, studies in sound, video, animation, and possibly script writing are also important.

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Complete text available (PDF file) at the AIGA website.



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