What are the measurable goals for your website?
What kind of content will be required?
What are the site's visual requirements?
Do you have existing marketing materials that you would like the design of the website to be related to? (fonts, color, images)
What don't you what to see on the site?
What would the "wish list" for your site look like?
What is your budget for the project?
Can you describe the site's audience and their reason for visiting the site?
Audience/User Inquiry |
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What kind of people are the end users? |
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| - | Where are they located? |
| - | How old are they? |
| - | What is their gender? |
| - | What language do they speak? |
| - | How technically proficient are they? |
| - | What kind of connection would thay have to the internet? |
| - | What kind of computer would they use? |
| - | What kind of browser would they probably use? |
| What are the users doing at the site? | |
| - | How did they get to the site? |
| - | What do the users want to accomplish at the site? |
| - | When will they visit the site? |
| - | How long will they stay? |
| - | From what page(s) will they leave they site? |
| - | When will they return to the site, if ever? |