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Developer Inquiry for Greenbuilt Homes: the client interview

What is the PRIMARY goal for the web site?

To sell homes

What is the SECONDARY goal of the web site?

To inform and educate

• Green (Eco/environmentally friendly)
• Healthy Homes (good air quality, allergy/respiratory conscious)
• Energy Efficient
• Affordable (How do we maintain a pricing that doesn't gentrify the neighborhood?)
• Urban/City Living

Who is the Target Audience?

(Young Professionals)

Who is the Secondary Target Audience?

(Middle to upper-middle class city-raised, African American suburbanites)

Who is the Long term target Audience?

(Companies)

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