What will students learn?
I  N  T  E  R  A  C  T  I  V  E    D  E  S  I  G  N    F  O  R  U  M 
Issue 8    |   February 2000 (updated 8/00)





PURPOSE OF THIS PAPER raise discussion among design educators about what should comprise an education in "experience design" ...

It also calls into question certain educational traditions that have been taken for granted in their emphasis on objects and designers, rather than on audiences and their experiences...

1) Students will understand the difference between designing objects and designing experiences.

2) Students will analyze and synthesize the relevant aspects of meaningful experiences in the networked economy...

3) Students will explore the technological mediation of experience in terms of:

  • representing / simulating / visualizing / transforming
  • structuring and positioning information / managing complexity
  • responding / clarifying / providing feedback
  • validating / empowering

4) Students will master the "tools" used to create experiences, including:

  • the visual, audio, temporal, and kinesthetic elements and principles of design
  • language structures
  • technological affordances

While the complement of skills and knowledge necessary for high-level experience design practice requires more study than can be accomplished in four years, relevant practices and attitudes can be fostered at the undergraduate level...

The article excerpted above was written by Meredith Davis, North Carolina State University, originally posted to the AIGA-Advance bulletin board.
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