Serbia officially the Republic of Serbia is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans. Serbia borders Hungary to the north; Romania and Bulgaria to the east; the Republic of Macedonia to the south; and Croatia, Bosnia and Herzegovina, and Montenegro to the west; additionally, it borders Albania through Kosovo, whose status as part of Serbia is disputed. Serbia covers an area of 88,361 km2 and has a population of just over 7.1 million, while the capital and largest city is Belgrade.

Tourism in Serbia mainly focuses on the villages and mountains of the country. The most famous mountain resorts are Zlatibor, Kopaonik, and the Tara. There are also many spas in Serbia, one the biggest of which is Vrnjacka Banja. Other spas include Soko Banja and Niska Banja. There is a significant amount of tourism in the largest cities like Belgrade, Novi Sad and Nis, but also in the rural parts of Serbia like the volcanic wonder of Davolja varos, Christian pilgrimage to the many Serbian monasteries across the country and the cruises along the Danube, Sava or Tisza. There are several popular festivals held in Serbia, such as EXIT, proclaimed to be the best European festival by UK Festival Awards 2007 and Yourope, the European Association of the 40 largest festivals in Europe and the Guca trumpet festival. 2,2 million tourists visited Serbia in 2007, a 15% increase compared to 2006.