Few have left deeper impressions on the typography of the last fifty years as Jan Tschichold. Although he only held a teaching position for 8 years during his youth, he continues to have an endless number of students. He cleared away the old typography of pre-1925 and made room for a modern, structured and regulated new typography.

Since there are no facts on who invented and when did modern typography started, a lot of people and experts believe that Jan Tschichold was the founder of modern typography. His book in 1928 “Die neue Typographie” was radically new attitude to new typography in printing. It rejected decoration, it had to be functional, it was new age of expression and it was simple and plain and pure, it was universal. It was the way printing had to be done in the 20th century. It was revolutionary.
("The New Typography::Translated from German by Ruari McLean")