::: “One of the highest virtues of good typography is obtrusive elegance.”

::: “The goal of every typography is communication (whose means it represents). Communication must appear in the shortest, simplest and most forceful form.”

::: “Good typography is quiet - it does not shout.”

::: “It is not the duty of typography to create deliberate images of it’s own time. It must actually be it’s own time. It must express our own vision, in an pleasing way.”
("The New Typography::Translated from German by Ruari McLean")