Old school animation
You remember GIF animation...it brought you things like this and this
Ah yes, those were the days!
You can be the judge as to whether I succeeded or not: Web Publishing I, Cuyahoga Community College.
A big advantage to using animated GIFs is that they can be easily created using the designer's Swiss Army knife, Photoshop.
And they work in any browser, old or new, without any plug-in (unlike Adobe Flash).
And the animation even plays (excruciatingly slowly) on my first-generation iPhone.